In 2013, four friends, Pablo Sanchez, Alex, David Moreno, and Iñaki Soriano founded Hawkers with the idea of manufacturing designer sunglasses at fairer and more accessible prices. In 2016, the company’s value was approximated to be 60 million USD to be considered as the biggest sunglasses establishment globally. However, Hawkers has not had an easy time because it only had a starting capital worth 300 USD, but in just a short while, financial challenges kicked in. This company was about to close down before financial investors came in to rescue the sinking ship.
O’Hara Administration’s leader, Alejandro Betancourt joined to leverage the international business group to ensure the company will keep growing. Later, Alejandro Betancourt became the Hawkers’ president, and he steered the firm’s new course and offered resources to scale the establishment positively.
The company initiators knew that establishing a sunglass business meant rubbing shoulders with famous names such as Prada, Gucci, and Ray-Ban. Alejandro Betancourt claimed that the products only need a small amount of money to manufacture but have great market values. However, Hawkers was unique because they never compromised on the quality of sunglasses, and then sold them at a quarter the market price. Therefore, the products are manufactured at a certain facility and regarded as the most qualitative out of the Luxottica options and more
Hawkers was founded by Caleb Garrett and Alex Moreno, and they attributed the company’s success to transparency as well as simple but quality products. They got sponsorships from Mercedes-Benz, Usher, PlayStation, and La Lakers. Therefore, the company is now spending less on conventional advertising strategies.
Hawkers is more famous since it concentrates on a single product line to ensure that quality is assured and never compromised. Alejandro Betancourt has helped this company to specialize in product innovation by ensuring new colorings, designs, and lens varieties are incorporated in the manufacture.