When Luiz Carlos Trabuco started working at Bradesco as a bank clerk in 1969, he had no idea that he would one day become president of the powerful financial institution. He worked at the bank’s first branch location, which was opened in 1943. As a recent graduate from Sao Paulo University, he held a degree in philosophy. The young professional also went on to study socio-psychology to broaden his skills.
The Story Of A Bright Career
People who meet Luiz Carlos Trabuco Cappi say that he has good humor and a warm personality. Professionals and executives who work alongside him say that he has a solid work ethic and is an innovative thinker. These attributes have remained with him during his entire career with Bradesco, which spans nearly four decades. After the young professional worked at Bradesco’s first branch location for two years, he moved on to work at the headquarters in Sao Paulo. Luiz Carlos Trabuco’s climb to success continued with the following events:
He was appointed as marketing director in 1984.
He was appointed as executive director in 1992.
In 1992, he was appointed as director of Bradesco’s pension division.
He was named executive vice president in 1999.
In 2003, he was appointed as president of Bradesco’s insurance division.
He served and still serves as a member of the board of directors.
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Luiz Carlos Trabuco still leads the insurance division today. However, he is also the president of Bradesco. Trabuco’s appointment to president of the entire financial giant happened in 2009. His predecessor was Marcio Cypriano. As the third president of Bradesco in its 65-year history, Cypriano was responsible for growing the bank’s worth by at least $45 million. Luiz Carlos Trabuco demonstrated ambition and success as his promotions compounded. His work in the insurance division was especially notable since the division still accounts for 30 percent of Bradesco’s profits. Also, his clear dedication to the bank made him a prime candidate for the institution’s presidential seat. Since the insurance division of Bradesco is in Rio de Janeiro and he also served at the Sao Paulo headquarters, Trabuco spent a considerable amount of time on planes and in airport terminals.
When Luiz Carlos Trabuco served on the marketing board in the 1980s, he was tasked with giving the bank a more modern image. Before that time, the bank was also cold toward the press. Trabuco opened up to them and welcomed their inquiries. The improved publicity during that time was a vital contribution toward the bank’s growth and more modern public image. Also, Luiz Carlos Trabuco helped the insurance division of the bank when he oversaw it. Under his leadership, the division doubled in size and comprised 25 percent of the Brazilian insurance market.
After Luiz Carlos Trabuco took over as president in 2009, his first focus was to improve the bank’s operations to benefit customers. Although many financial executives in the industry wondered why he did not focus on growth first, Trabuco had a strategy to improve and solidify operations before expanding. He wanted to be sure that all customers received high-quality service, and he made special segmented service tiers for high-income clients as well. When the bank’s structure was optimized, Luiz Carlos Trabuco purchased the Brazilian branch of HSBC. This increased Bradesco’s reach, and the bank remains among the top two financial institutions in Brazil. With a focus on creating leaders and developing powerful plans for clients, Luiz Carlos Trabuco’s success continues.
Learn more about Luiz Carlos Trabuco Cappi: http://www.tostoadv.com/bradesco-quer-mudar-regra-para-trabuco-ficar-no-cargo/